Instacart
As the primary designer working with the Marketing Team, my objective was to build brand consistency and recognition, both physically in stores and across social media.
Shopper Experience
A large part of my responsibilities focused on the shopper experience and
in-store branding. This was especially important as Instacart grew and built new partnerships across the country. We utilized every opportunity to build recognition for the new delivery service.
These assets spanned fridge wraps and check-out takeovers, to the now iconic green bags, and shopper uniforms.
New Partnerships
As Instacart became available in new communities, I worked closely with marketing departments in those regions to announce Instacart’s availability and partner promotions.
Each new partnership involved maintaining Instacart’s branding while working within the guidelines of partners such as Wholefoods, Target, Costco, and local businesses alike.
