Curse Inc.
Global multimedia gaming and technology company.
"Curse empowers online gamers with premium resources and content produced for gamers by gamers resulting in an enriched, authentic,
and more enjoyable gaming experience."
As Curse was going through a bit of a growth spurt we decided it was time
to build a comprehensive brand guide. The Art Department, Marketing and Sales teams all collaborated to be sure we covered everything clearly and completely.
The guide included everything from fonts and colors, logo use, presentation templates, video templates, sales guides, and email signatures.
While addressing brand resources, we needed to develop Curse's first corporate information site. This would provide value for our Sales and Marketing teams while adding internal support for the Brand Guide.
Since this would be for both gamers and non-endemic businesses, we chose a clean responsive design that would be easy to navigate while providing further access to Curse’s overall identity and the people behind it.
Curse Properties
One of my primary responsibilities was re-branding and redesigning newly acquired Curse properties. These sites were most commonly fan run game guide and community sites.
